COSMO COOL : DR MIRACLE"S PRODUCT LINE RE-LAUNCH

Dr Miracle's Product relaunch party 

at SkyRoom in NYC

Last Night we had the good fortune to be invited toDr Miracle's Product relaunch party at the uber chic Sky Room in NYC, Dr. Miracles celebrated the Evolution of the brand & line with a re-launch.

 we're talking changes in product formulas, packaging, and advertising.

The roof deck at Sky Room NYC

In addition to product development, they'll be channeling this understanding of their consumer into a new advertising campaign, event outreach campaigns & marketing efforts.

The re-launch includes a new Dr. Miracle’s mobile application

"Ask Dr. Miracle" (currently only available for android devices).

Division 1/Universal Recording artist Charlise performed and blew away those in attendance

“This is an exciting time for me to have joined the team! Within the past 6 months we've been busy behind the scenes repositioning, repackaging and reformulating. Now, we're ready to show our consumers the evolution of Dr. Miracle's with a new look, new products, new advertising, a new website, and new social media programs designed just for them. We’ve created a brand that truly celebrates our consumers as part of the family.” says Arnisha Hallett-Jones Dr. Miracle’s VP of Marketing and the events host for the evening

Visit http://www.drmiracles.com/ to see the new products

Check the pics

Host Arnisha Hallett-Jones Dr. Miracle’s VP of Marketing 

 Trina (@TrinaRockstarr) surprises Division 1/Universal recording artist Cherlise (@Cherlise101) 

who performed 

Producer/Songwriter Marcella Precise (@LadyandaTramp) & Shanon Stanislaus (@FortuneV)

 Marcella Precise & Dr. Miracle's Arnisha Hallett-Jones

The wonderful stylist, was #PrettyInPink, Khalilah WW (@KWebImageInc)

Ylorie Anderson (@browngirlmktg) Marcella Precise (@LadyandaTramp) & Shanon Stanislaus (@FortuneV)