SWIZZ BEATZ APPOINTED HEAD OF LOTUS CREATIVE DESIGN

Congratulations to  A friend of the Cosmo Cool blog. 

Swizz Beatz has been announced as the new head of 

Lotus' Creative Design department.

Swizz, who is also currently Creative Director of Reebok, 

has received the official title of Vice President of Creative Design and Global Marketing 

for high end British automobile company Lotus.

"The best thing to do is for things to happen organically, for things to happen naturally, for people to have a natural connection," Swizz explained in a video, set to the tune of 'It's Me Snitches,' on Lotus's website. "I feel like the key is to infiltrate the market in a cool way."

you'll remember Swizz was tapped to design a new model for Aston Martin in 2010. 

so this news isn't that much of a stretch 

Lotus has issued a press release explaining their rationale for Swizz' appointment via three bullet points: 

"1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter.

2. Like our cars, he's multi-award winning: This year he shared a Grammy Award with Jay-Z.

3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyonce and Alicia Keys. "For more info, visit Lotus's website here.